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Dove Designs It’s 1st Refillable Deodorant Packaging

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Dove’s Refillable Deodorant

After 2 years of work, Dove has designed its first refillable packaging for deodorant. The innovative casing is 100% recyclable and created using 96% recycled plastics. Facing the issue surrounding single-use plastics, Dove has launched this solution designed to refill until the end of its life.

The new deodorant is a stainless steel case capable of enduring forces of nearly 900 lb in weight. Their new motto for the innovative product is ‘buy once, refill for life’.

How Does the Refillable Deodorant Packaging Work?

Consumers can purchase the refillable deodorant and reuse it, removing the need to throw away deodorants after each buy.  If current rates continue for single-use packaging, 12 billion tonnes will be in landfill or our natural environment by 2050. 

dove refillable deodrant

What Are The Benefits Of Dove’s New Packaging?

Purchasing this refillable product over our usual plastic deodorant will save a monumental amount of waste polluting our planet. It is estimated that up to 13 million metric tons of plastic ends up in the ocean each year, and with refillable products, we can save materials from being chucked away on a daily basis. We will also reduce the need for rapid production of new plastic products, saving vast amounts of energy and raw materials that are in demand.

“We’re excited to make sustainable personal care products accessible with the launch of Dove Refillable Deodorant,” says Firdaous El Honsali, global vice president of Communications & Sustainability at Unilever. “Dove Refillable Deodorant is only the beginning. We are looking at every facet of our packaging and are working towards our commitment to make all plastic packaging reusable, recyclable or compostable by 2025.”

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